ALDI NOW CALLED WORLD’S BEST

THE German owned Aldi international operation that has more than 8000 stores around the world (and still rapidly expanding), is now being called the world’s best grocery chain. About 90% of the products it sells are private label and it continues to offer fewer sku’s than any other group – around 1400 compared with many supermarkets of up to 40,000. Amongst its success factors is the double product guarantee where if a customer is not satisfied, there is a full refund and a new replacement product is given free.