ALMIGHTY SET TO SHAKE UP DRINKS CATEGORY

Artisanal organic juice brand, Almighty, has launched a range of sparkling waters set to shake up the carbonated drinks category and further cement its commitment to providing healthy, organic beverages to all New Zealanders.

Almighty Water is a range of charcoal filtered sparkling waters that contain zero sugar, natural flavours derived from real fruit and contain very low calories. Three initial flavours are available including, Activated Charcoal Sparkling Water, Lemon Sparkling Water and Peach Ginger Sparkling.

The Almighty Water activated charcoal range is a new addition to the company’s organic juice range, Almighty Juice, made with organic fruits, vegetables and super foods which includes vitamins, minerals and antioxidants. Following the success of the juices which are now stocked in over 1000 outlets across NZ, Australia and Singapore, company founders have set their sights on tackling other beverages on their quest to provide better options in the drinks category.

“We have worked really hard to provide kiwis with the goodness of organics, and our goal has been to create these healthy beverages while supporting, empowering and strengthening our communities. Now we are moving into other areas, Almighty Water is one such direction we’ve been wanting to take for a while now. So many drink companies claim to be healthy when they’re not. We believe that every unhealthy beverage can be replaced by a healthy alternative,” said Ben Lenart, Almighty.

Part of Almighty’s commitment to New Zealanders is providing 10% of the company’s profit annually to the Edible Education initiative which helps teach school children the skills to grow and cook their own healthy food. Edible Education enables non-profit partners; Common Unity Project, Cultivating Community and the Al Brown backed Garden to Table to provide gardening and food experiences for schools. Almighty contributes the greater of 3c per unit or 10% of profits to ensure there is funding directly from beverage sales no matter what.

“We have contributed to Edible Education since inception in 2015, we work closely with our partners and schools where a vegetable garden and an edible education program will have the greatest impact. Investing in children and valuing the communities they live in is the way for us, as a business, to facilitate long term change.”

Almighty Water aims to provide healthy, delicious and natural options for all types of beverage drinkers, replacing diet sodas, full sugar artificially flavoured drinks, sugar-laden sports drinks, as well as alternatives to alcohol. In today’s world Almighty waters and juices are beautifully designed, conscious and sophisticated alternatives to every unhealthy drink.