IRI is forecasting the continued growth of the antipasto platter which is set to drive premiumisation and growth across grocery. This is largely due to the going trend on photo-friendly grazing platters that have caught the attention of millennials. Nevertheless, the social media trend has had a positive impact on the supermarket sector with consumers seeking more authentic and high-quality deli products to make their platter stand out.
New Zealand supermarkets deli sections have undergone a transformation in recent years with the section continuing to expand in store. Traditional imported meats are always high on the list for any antipasto platter, as are authentic cheeses and unique artisanal offerings. European imported products give customers a truly authentic experience when creating an platter. An example of authentic antipasto offerings is the Ghiotti brand. The brand offers an authentic range of high-quality meat and cheese products as well as olives and grissini. No platter is complete without a cheesy offering, and Ghiotti features only the best-imported cheeses from Europe such as Cherry Mozzarella, Gorgonzola Piccante, Greek Feta, Vallego and Cabrito. In addition to its extensive range of delicious cheeses the brand also offers Cheesy Bites a unique product that adds an extra cheesy crunch to any platter.
With the demand for delicious deli products only set to increase over summer be sure to stock up on some authentic offerings.