Much like pavlova, lolly cake and hokey pokey, the afghan biscuit is a true Kiwi classic. And now the beloved bikkie just got better with Nelson locals, Pics’ Peanut Butter and Hill St Wholefoods, joining flavour forces to create the ultimate version.
The all new, Hill Street Wholefoods Choc Peanut-Butter Afghans are crunchy, peanut-buttery, gooey, chocolatey, and all round delicious.
Pic’s Peanut Butter Global Marketing Manager, Nikki Neate enjoyed partnering with a fellow artisan food producer.
“My first taste of Eliana’s Wholefoods was at Pic’s Peanut Butter World, as she presented her concept of the Afghan which included a Pic’s Peanut Butter Slug in her baking mix. Transforming one of NZ’s iconic bikkies into a diet-inclusive baking mix for Kiwis to make at home, with Pic’s – I loved it. Plus the fact she was a fellow Nelsonian may have helped! We’re delighted to witness her growth in this space and to see our co-branded Hill St Wholefoods on-shelf throughout NZ,” said Neate.
The first collaboration for the clean baking brand is made from plant-based ingredients and only requires coconut oil, egg (or flax egg) and chocolate to make 12-14 afghans. As with all Hill St Wholefoods mixes, it is vegan friendly, gluten, dairy and refined sugar-free.
Founder Eliana Glover said she is thrilled to launch her first brand collaboration.
“Like most kiwis, I’ve been a fan of Pic’s for some time now, it’s been wonderful to partner with the team at Pic’s to create a modern version of the classic afghan. We are so happy with the results. The biscuits are exactly what you’d want from an afghan, but made with clean ingredients,” said Glover.
Ideal for any baker, regardless of skill level, Hill St Wholefoods clean mixes are incredibly easy to prepare, making them a pantry-essential for any on the spot entertaining.
Hill St Wholefood clean baking mixes launched last year, positioned as an answer to the modern baker’s needs by offering easy to make, delicious to eat, affordable, wholefood baking mixes. Their top selling mixes include Cacao Fudge Brownie, Chocolate Chip Cookies, Seed Cracker, Banana Bread and Pancakes.