What could be more New Zealand than the ‘kiwi’ – the people, the bird and the kiwifruit.
Q: What is the brand story?
A: Kiwi Bites capture a bite of New Zealand fruit – it could be the kiwifruit, feijoa, tamarillo or persimmon. At the moment it is gold kiwifruit – export-ready quality and high-volume production.
Q: What is the current product range and variants and what makes these products stand out in the market?
A: The current Kiwi Bites range includes one dried kiwifruit (10g) and five dried kiwifruit (50g). Trials continue on other fruits local to the Bay of Islands. Kiwi Bites’ golden colour (100 percent natural) and artisan look stand out in keeping with all components being natural and compostable.
Q: What is innovative or unique about the product?
A: The contain no added sugar, colour or preservatives. The bites spend 15 hours drying to retain enzymes and all nutrients and the skin is retained as an excellent source of dietary fibre.
Q: Who is the consumer and what benefit does the product bring them?
A: Kiwi Bites’ consumer group includes all ages – the primary buyer based on research is women. Kiwi Bites offer the benefit of an easy, ready-to- eat, nutritious and delicious snack food. Kiwi Bites are an on-the- move sustaining, compact and convenient snack for school lunches, the office, travelling and all outdoor activities.
Q: What consumer trend does the product support?
A: Demand for 100 percent pure and natural foods, produced with care for the environment, and responsible, recyclable packaging.
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