Boost to revenue

Carlsberg Group has recorded a net revenue rise of three percent for the year. The increase has been attributed to strong performances of its core and craft beer brands, as well as it’s no- and low-alcohol beverages. The rise in revenue is the first time the company’s sales have risen in the last three years. Other contributing factors included the warmer weather in Western Europe and the spike around the 2018 FIFA World Cup.

Carlsberg’s beers have been performing well across the board, but perhaps the most significant changes have come in the low- to no-alcohol beverages. Global trends see these drinks becoming more and more popular as health concerns and trends increase in public favour. The company has also made attempts to expand upon sustainable practices, removing the plastic rings which connect their multi-packs of beer and replacing them with glue. Carlsberg claimed that this would “reduce plastic waste globally by more than 1200 tonnes a year.”