BOTANICAL AND LOWER-ALCOHOL VODKA

Ketel One has launched a range of botanical vodkas. The super-premium vodka brand of Diageo Reserve, Ketel One aimed at matching the modern gin industry who have been introducing new and herbaceous flavours. Ketel One will come in three variants: Peach & Orange Blossom, Cucumber & Mint, and Grapefruit & Rose. These spirits will contain lower-alcohol levels and only have 82 calories per serve. Bob Nolet, an 11th generation master distiller at the Nolet Distillery, said, “Premium vodka continues to grow alongside this, currently up 6.2 percent by value with innovation driving this. We see Ketel One Botanical playing a key part of this on-going evolution, targeting inquisitive consumers open to trying new flavour combinations.”