BP LOSES BATTLE

IN Australia, BP has lost a 12 year fight to trademark the green shade used in its sunburst logo since the 1930s. Known as Pantone 348C, BP had tried to prevent retailer Woolworths from using a similar shade of green in its apple logo.
“We believed that a general claim on the colour green was unreasonable,” says a Woolworths spokeswoman.
While unsuccessful in Australia, the multinational company has managed to trademark the colour in both Britain and Europe and will have until July 17th to appeal the decision.

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