A brainchild of Scotty Baragwanath, Auckland-based brand Blue Frog Breakfast is all about wholefood ingredients, ingenious flavour combinations and top-notch innovation, with no compromise on quality.

The company has just relaunched its award-winning product range with new packaging to drive strong taste cues and provide clear on-shelf navigation. In addition, it has introduced its new Zesty Raspberry, Coconut and Toasted Almond cereal, which is a finalist in the 2016 Food Awards. Finally, the brand has also created the first premium Kids Cereal range in collaboration with premium category enhancing partners such as All Good Bananas, OOB and Fix & Fogg Peanut Butter.

Blue Frog’s range is now ready to roll out nationally. For more information, visit