BUDWEISER MEETS BOURBON

Well-known American brewer, Budweiser and Bourbon brand Jim bean have come together to create Reserve Copper Larger. Made in celebration of the 85th anniversary of the end to prohibition in the US, the beer is an American style larger made using two-row barley and aged in Jim Beam bourbon style barrels.

Packaged in signature heritage bottles the beer is staved in special Jim Beam barrels to deliver a toasted oak aroma, while the beer has a “nutty taste with caramel rye and vanilla notes” combined with the classic smooth Budweiser finish.

Budweiser Vice President of Marketing Ricardo Marques said “We’re very excited to bring the highly anticipated Budweiser Reserve Copper Lager to beer and bourbon aficionados from across the country. By working closely together with our friends at Jim Beam, we’ve brewed something truly unique that stays true to the incredible legacy of these two American icons.”

The release follows a unique limited-edition Budweiser that was launched last year based on a recipe dating back to the prohibition.

“As the category leader in bourbon production and innovation, we are especially particular about the brands with whom we choose to partner. Budweiser is the perfect match for Jim Beam – an all-American beverage icon with generations of family heritage, tradition and craftsmanship. We are thrilled that Fred Noe, our seventh-generation master distiller, had the opportunity to collaborate with Budweiser’s brewmasters to deliver such a unique and bourbon-forward beer,” added Rob Mason, vice president of marketing for Jim Beam.