CANDY WITHOUT THE SHELL

Skittles has unveiled its latest creation, Skittles Chewis, or ‘No Shell’ Skittles. It is the same candy but without the crunchy shell exterior. Mars UK believes it is a texture innovation and the confectionery is a little chewier and gummier than its original counterpart with a variety of flavours that differ to the existing line-up.

This is the believed to be the biggest innovation from the company in two decades which hopes to draw new consumers to the brand with a lighter texture and less intense flavour profile.