CONSUMER NZ NEEDS (SLIP, SLOP) SLAP ON THE WRIST – NZFGC
By Katherine Rich, Chief Executive, NZ Food & Grocery Council “Consumer NZ has done its annual “testing” of sunscreens and has hit the media…
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THE BENEFITS OF A COLLECTABLES PROGRAMME
by Scott Davidson, general manager buying and merchandise, Countdown “If you’ve popped into a Countdown store recently you will have been greeted by a…
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THE BREAKFAST OCCASION – ANDREW ARNOLD, SHOPPER INTELLIGENCE
“Everyone leads busy lives. Once you factor in the demands of work, family, friends and things like sports or hobbies, sometimes it can feel…
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FROM GREAT IDEAS TO SIGNIFICANT OPERATIONS
By Katherine Rich, Chief Executive, New Zealand Food and Grocery Council “Working for the food and grocery sector it’s a privilege to visit companies…
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PERMISSIBLE INDULGENCE A KEY OPPORTUNITY FOR U.S COOKIE INDUSTRY
By Patty Johnson, Associate Director, Purchase Intelligence at Mintel Flexible and balanced diets are gaining traction among US consumers who are striving to combine…
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ANTICIPATING HIDDEN COMPETITION IN CPG
By Jamie Rosenberg, Global Household & Personal Care Analyst at Mintel “The term “hidden competition” refers to the idea that disruption often comes from…
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FROM ZERO TO HERO: UNDERSTAND PACK SHOT BEHAVIOURAL TESTING
By Mirna Đurić, EyeSee Insights Director The desire for convenience, a shift in consumer tastes and preferences as well as in price/quality considerations, have…
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CONSUMER DISLOYALTY IS THE NEW NORMAL
NIELSEN | Assume the people you consider to be the most loyal customers on the planet are, in fact, disloyal. Because 92% of the…
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