Cereal flavoured ale

Kellogg’s has undertaken its first ever beer collaboration to launch a limited-edition product for Kiwi’s around the country to enjoy. Kellogg’s has partnered with Auckland-based craft brewery Hallertau and the pair have launched a Crunchy Nut-inspired beer. The bespoke summer ale combines the refreshing goodness of Hallertau’s products with the popular taste of one of New Zealand’s favourite cereals. The ale combines local kiwifruit, peanuts and honey to give it a distinct summer flavour and the addition of lactose gives the ale a milky finish. In a statement acknowledging the collaboration, Country Manager of Kellogg’s New Zealand Ben O’Brein spoke positively. “We know that Kiwis love their breakfast cereals at all times of the day – now Crunchy Nut fans can have one of their favourite cereals for breakfast and then enjoy the unique Crunchy Nut taste in their afternoon or evening cold ale.”