Kiwi-owned company Ceres Organics is continuing to take steps to reduce single-use plastic by revamping its cereal range in innovative home-compostable packaging.
Ceres Organics classic muesli range (Ceres Organics Original Bircher, Superfood Mix, Honey Toasted, Apricot Almond and Golden Crunch) and an additional two quinoa varieties (Red and Black) have now joined the home compostable crew.
This follows the success of Ceres Organics certified EcoSocial white quinoa, the first product to launch in the new planet-friendly package in October last year.
Awarded a finalist in the most innovative packaging in the Keep NZ Beautiful Awards 2017, the world-first re-sealable, see-through pouch, has the transparency and barrier properties required to display high quality packaged food and ensure it stays fresh without the use of any unnatural additives.
Designed to help reduce the amount of waste going to landfill, the compostable package is made from renewable resources, such as cellulose, a renewable raw material from trees. The wood pulp contained in the cellulose originates from certified forests.
While many other commercial ‘compostable’ products on the market can only be composted in commercial facilities, this packaging is truly home compostable. It has been developed in accordance with the international OK Compost Home standard. The combination of heat, water, oxygen, soil and micro-organisms in a typical home compost bin or worm farm provide the ideal conditions for decomposition, and in just six weeks the packs begin to break down. In 16 weeks, only small fragments remain.
Ceres Organics Founder, Noel Josephson, said the sustainable packaging solution is an important step to reducing the world’s consumption of single use plastics.
“We’re committed to sustainability, people and the planet which is why one of our goals is to reduce the amount of plastic packaging we use. This is something that’s really important to us and consumers – our quinoa was the first to launch the new packaging and we’re excited to add more products to the mix.”
With New Zealanders producing about 15.5 million tonnes of waste per year, compostable packaging is a sustainable solution that aligns with Ceres Organics’ mission to be both ecologically and socially responsible.
A 2018 New Zealand Organic Sector Market Report commissioned by Organics Aotearoa New Zealand revealed the domestic organics market is growing twice as fast as conventional. The report suggests consumers choose organic products for health reasons and because they are concerned for the environment and sustainability. Ceres Organics’ mission is to promote sustainability of the earth and the people on it, which is why the company invested in developing planet-friendly packaging.
“We’re incredibly proud of this innovation and the direction we’re taking, which is an exciting step towards reducing the amount of plastic being sent to landfill,” said Josephson.
The new look Ceres Organics muesli range is 100% Certified Organic and contains no additives, flavours, colours, preservatives, sulphites or GMOs.