COCA-COLA TAKES ON MADE GROUP

COCA-COLA TAKES ON MADE GROUP

Coca-Cola Amatil and The Coca-Cola Company have achieved joint acquisition of 45 percent of brands under Australia’s Made Group. The Group is responsible for brands including Cocobella, Rokeby Farms, Impressed and NutrientWater – producing juices, smoothies, milk, yoghurts, and coffees.

Luke Marget and Matt Dennis, co-founders of Made Group said the success of the company was due to its ability to move efficiently and quickly and tap into health trends as they emerge. The two will continue to manage and run the businesses throughout the partnership.

“[Made Group will] continue operating independently and with the same entrepreneurial spirit while being supported by Coca-Cola Australia and Coca-Cola Amatil to grow market reach and distribution,” said Coca-Cola.