COLLAGEN COFFEE

Bulletproof coffee has expanded its RTD offering with a range of collagen infused beverages. Bulletproof first made a name for itself when it released its first range of fat-infused coffee products. The new collagen-infused beverages will include a Vanilla Latte + Collagen Protein and a Dark Chocolate + Collagen Protein. Each of the drinks also contains Brain Octane oil and grass-fed butter.

“Consumer’s noticed that its hard to incorporate the benefits that are in collagen into a normal diet. Collagen protein was an easy idea for a line extension and its simple for consumers to understand,” said Michael Campi director of marketing at Bulletproof.

Collagen is primarily used to promote skin and bone health.