All Dr Feelgood pops are completely natural, use no refined sugar whatsoever, and feature no weird stuff or hard to pronounce ingredients. Feelgood isn’t just a name, it is the aim of everything that they do.
Q: What is the brand story?
A: Two and a half years ago Craig Jackson, an advertising film maker with 25 years’ experience, decided it was time to put his money where his mouth was, so he came up with Dr Feelgood Handmade Pops. The story has grown from there, gaining support and ambassadors throughout New Zealand.
Q: What is the current product range and variants and what makes these products stand out in the market?
A: Dr Feelgood has a range of six creamy pops (Chocoholic, Chocolate & Raspberry Topper, White Chocolate and Passionfruit Topper and Banoffee Pie) using Lewis Road organic milk and two ice pops (Cosmic Cola and Pink Lemonade), which are vegan.
Q: What is innovative or unique about the product?
A: The packaging is compostable and uses nontoxic inks. All pops are gluten free, refined sugar free, with no preservatives, E numbers or colourings. The brand’s unique manufacturing methods produce a creamy pop with a denser and more decadent pop than the competition.
Q: Who is the consumer and what benefit does the product bring them?
A: The demographic is a big one, ages 2 to 102, male, female all socio-economic groups and a very strong following in the 18-54-year-old women demographic. Dr Feelgood pops appeal to those who wish to indulge themselves or treat others with products which are better for them.
Q: What consumer trend does your product support?
A: Gluten free, no refined sugars, natural, organic, no E number or colouring. Dr Feelgood is firmly in the ‘better for you’ category.
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