CONSUMERS WANT NZ ORGANIC PRODUCTS

As the OANZ 2018 Market Report is finalised prior to its June 20 launch, a recurrent signal is that consumers want more organic products and that it is up to producers, manufacturers and retailers to respond to a burgeoning opportunity.

“The organic market, particularly the food segment, is the fastest growing sector in the world, driven by consumers who seek sustainable, ethical and authentic natural products that are good for them and easy on the planet,” said Chair of Organics Aotearoa New Zealand, Doug Voss. “New Zealand is well placed to ride this wave and has the reputation, production and export capabilities to meet demand domestically and internationally for organic food and other products. It is up to producers, marketers, retailers and policymakers to act on the market signals.”

The report is a major undertaking by OANZ, the authoritative voice of the organic sector, and coincides with progress on establishing a single, mandatory, national organic standard to enhance export opportunities, encourage investment in organic production, give consumers and customers peace of mind – and bring New Zealand’s regulatory framework on par internationally.

The OANZ 2018 Market Report, due for release on June 20 at Parliament, takes a holistic view of the New Zealand organic sector, presenting the latest research on the size, growth, trends, challenges and opportunities, and looks at how we are tracking against the rest of the world

The report presents research and analysis of:

  • consumer behaviours, needs and expectations
  • producer inclinations and attitudes to organic in response to market signals
  • case studies on developments in dairy, beef and lamb, kiwifruit, wine, community gardens, and emerging segments like beauty care
  • the economics of organic and the multiplier benefits that go beyond dollar returns.

The highlights of the report and way forward will be presented at the launch by OANZ and sector leaders and the researchers. Agriculture Minister Damien O’Connor, who is hosting the formal launch, will open proceedings and the audience will comprise politicians and officials, members of OANZ and the broader organic community including leading organic producers, processors, suppliers, wholesalers, retailers, exporters, certification agencies and media.

Photo credit: Bostock’s Chicken