COUNTDOWN’S Super Animals collectable sound card campaign has seen just over $218,000 donated to the SPCA to support animal welfare in New Zealand. The funds raised by the campaign, which ran from 31 January through to March 15 2015, are being used to implement Shelter Buddy, an urgently needed animal management system across the nationwide network of SPCA centres.
Countdown’s General Manager Marketing, Bridget Lamont, says, “We have received a lot of positive feedback from parents about the cards, with many impressed with the educational aspect of the campaign.
“It’s been great to see so many customers getting involved with the campaign and supporting the SPCA. The funds will go a long way to helping them with the important work they do.”
SPCA CEO, Ric Odom, says “This is a very significant contribution that will benefit our centres around the country and is invaluable to our teams.”
Proceeds were collected through the sale of collector’s albums, with $1 from every album sold being donated to the SPCA, and through cash donations at the checkout. Countdown stores also collected pet food through the SPCA bins.