COUNTRY SHIFT PAID OFF FOR DANNY

Danny and Julie Black

After more than 30 years on the supplier side of the grocery business, it was a major shift to get Danny Black into retail. He and wife Julie made the move from Wellington to the Waikato country town of Paeroa and took up the challenge of a run-down Four Square. But in 13 months, the hard-working couple has invested heavily and turned the store around into an outstanding strip shopping success. It’s not the biggest unit in the town and can’t fully compete with a local Countdown, but the couple knows people and service and their popularity has made big strides in the community. It’s probably not their forever store, but they have cleaned and polished it, added new chiller and freezer equipment, fine-tuned the shelving and broadened the ranging to make it a pretty decent little operation. The store has its limitations being on the main street with pavement trolley parking and a few drawbacks like the concrete floor, but the Blacks have made it their home for now, and the country folk love it.