After the Christchurch earthquake in 2011, Cassels Brewing Co. had to find a way to recover their business while retaining their core values of sustainability and community. Prior to the impact of COVID-19, O-I glass collaborated with the award-winning brewery to make this video. A big part of their inspiring story was the use of glass packaging as key to Cassels’ recovery. The brand purposefully and consciously implemented sustainability initiatives to support its local community and the environment in which it operates.
Infinitely recyclable glass continues to play a crucial role in our COVID-19 environment containing a wide range of important products, such as hand sanitiser, and providing packaging for the food and beverage and consumer goods we all rely upon.
In difficult times such as these we look for examples of businesses that have overcome adversity to inspire us to find our own way forward.