CREAMY PEANUT BUTTER

Mars is reportedly looking to step away from the usual Snickers filling following its release of three new flavours to the brand including almond butter, peanut butter and maple butter.

“For nearly a century, fans have made the classic Snickers bar an icon with its satisfying layers of nougat, caramel and signature peanut crunch,” said Snickers brand director Josh Olken. “We listened to our consumers’ desires for new tastes like almond butter and paired it with an innovation on texture. With Creamy Snickers bars, our fans can discover new tastes and can now get Snickers satisfaction in both crunchy and smooth.”