Griffin’s has released two new flavours to add to its Toffee Pops range. Berry Chocolate and Caramelised White Chocolate will be a sure-fire winner this season with consumers.

In 2017, the top ten new products launched were all underpinned by indulgence with 96% of consumers stating they choose snacks based on tastes they will enjoy (Source: IRI, State of the Nation 2017).  Toffee Pops is Griffin’s most indulgent brand, and it is important to keep the brand relevant and top of mind with consumers.  The launch of Toffee Pops two new flavours will provide multiple benefits to the Enrobed Biscuit Category including:

Shopper benefits

  • Excitement into category
  • New news
  • Reason to convert into Chocolate Biscuits

Trade benefits

  • Increased basket spend
  • Exciting new flavours
  • New look/product standout on shelf

Toffee Pops Berry Chocolate

For the fruit lovers, Toffee Pops Berry Chocolate offers a delicious berry flavoured toffee filling smothered in smooth creamy milk chocolate.

Toffee Pops Caramelised White Chocolate

The Toffee Pops Caramelised White Chocolate deluxe edition offers a luxurious caramel toffee centre, smothered in decadent caramelised white chocolate.