Leading Asia Pacific market expansion services provider, DKSH has entered into a partnership with PepsiCo Australia and New Zealand. The DKSH Consumer Goods unit, a leading market expansion services provider for fast moving consumer goods has signed an agreement that will see the company provide merchandising services for PepsiCo’s, Bluebird Foods in New Zealand. The services provided will consist of a drive for the in-store presence of its leading New Zealand brands, including Copper Kettle, Dorito’s, Krispa, Nobbys, Le Snak, Red Rock Deli and Sunbites in the New World, PAK’nSAVE and Countdown supermarkets.
“At Bluebird, we are very excited about our business partnership with DKSH for the merchandising services in NZ Grocery. We are eager to build on significant learnings and feedback from the industry and directly from retailers. By partnering with DKSH, we will deliver a high-quality, value-added service to the trade and drive sales growth for both Bluebird and our retail partners,’ said Daniel Engeman, National Sales Manager – Grocery, PepsiCo.
“It is an amazing opportunity for DKSH New Zealand to partner with PepsiCo to help drive sales growth for Bluebird by providing outstanding merchandizing services in NZ Grocery. We look forward to building a strong and successful partnership with PepsiCo while growing both of our businesses,” added Fleur Morgan, Field Marketing Manager, DKSH New Zealand.
The agreement in New Zealand strengthens DKSH’s commitment to providing Market Expansion Services for PepsiCo by building on existing relationships in Cambodia, China, Hong Kong, Malaysia, Myanmar, Singapore, Thailand and Vietnam.
PepsiCo’s Bluebird Foods New Zealand was established in 1953 and is one of the biggest snack food manufacturers in the country.