Millennials reject the norm, celebrate the unexpected and stand for avant-gardism. L’Oréal Paris embraces these traits with the launch of Colorista, the first hair colour range crafted through social listening. Co-created with 25 of the most powerful global beauty influencers, L’Oréal Paris Colorista is perfect for those who love to break the rules of hair colour.
L’Oréal Paris Colorista allows colour lovers of any skill level to create beautiful ombré, pastel and bold colour looks effortlessly and effectively with a variety of shades, allowing users to colour it, wash it and do it all again. Colorista includes a colour range of 1-Day Sprays, a colour range of Semi-permanent Wash Out shades, an Effects permanent colour range and a specialised fader shampoo to further customise colour.
With a range of five colours, L’Oréal Paris Colorista 1-Day Spray (RRP$15.99) is the perfect match for a single-day look. Visible on all hair types, no matter how light or dark the hair is.
For colour that consumers can fade out and change up, the L’Oréal Paris Colorista Washout (RRP$17.99) formula boasts 10 colour variations to liven blonde and brunette hair flawlessly. The Pastels range, designed specifically for blonde strands, lasts for two to three washes, whereas the Vivids range is crafted for brunettes, lasts up to 15.
To optimise colours from the Colorista 1-Day Spray and Washout ranges, Colorista Effects (RRP$19.99) are available in Soft Bleach and Brunette Ombré which is applied to hair to highlight any Colorista hue as a permanent colour.
Fade colour and move on to another with the Colorista Fader Shampoo (RRP$9.99). Simply replace regular shampoo with this specifically formulated fader to facilitate a faster colour fade out. The gentle cleansers soften colour with every wash until the hair is back to its natural colour.