UBfree Wine Drops embodies the spirit of New Zealand, a country well-known for its pristine environment, boutique vineyards and award-winning wines. UBfree uses only 100 percent natural organic ingredients and meets Food Safety Regulations for New Zealand and Australia.
Q: What is the brand story?
A: Wine makers use sulphites or preservatives to keep wine stable. However many people are intolerant to sulphites and react to them by having headaches, nasal congestion, nausea or rashes. Christina Clifford is a keen consumer of wine and was suffering from headaches and nasal congestion after enjoying just one glass. Her doctor told her she should change her drink, as wine has sulphites, which is what she was reacting to. UBfree Wine Drops were developed by Clifford’s husband, along with a food scientist, so that she and others could enjoy drinking wine again. UBfree Wine Drops reduces those sulphites/preservatives as they have done their job by keeping the wine stable on the shelves, however when a consumer is ready to drink the wine, the sulphites are no longer required. UBfree Wine Drops significantly reduces the sulphites before consumption. Customers simply add five drops of UBfree Wine Drops to their standard glass of wine, swirl for 30 seconds then enjoy their drink with reduced sulphites. No more allergy-like symptoms!
Q: What is the current product range and variants and what makes these products stand out in the market?
A: The range currently includes; UBfree white wine dropper bottles and UBfree red wine dropper bottles. UBfree has developed these two different products as white wine has more sulphites present than red wine, therefore have created a product suitable for each type of wine. Each dropper bottle can treat up to 26 glasses of wine when using five drops per standard glass of wine.
Q: What is innovative or unique about the product?
A: The product is very unique as UBfree has added a mineral to the drops which helps bodies digest the bound sulphites in wine. This mineral also has numerous health benefits to our bodies.
Q: Who is the consumer and what benefit does the product bring them?
A: Consumers are wine drinkers and people who used to drink wine but now don’t due to the negative effects of suffering from allergy like symptoms. The product has helped many people start drinking wine again as they do not suffer like they used to. As bodies age, the ability for it to digest sulphites becomes more difficult which is why people who have enjoyed wine with no ill effects wonder why they are now suffering. UBfree Wine Drops take away those nasty allergy-like effects and supports people to continue drinking wine as they age.
Q: What consumer trend does the product support?
A: Those who love to enjoy wine without the side effects.
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