ENTRIES OPEN FOR 2017 NEW WORLD BEER & CIDER AWARDS

Entries will close on 13 January for 2017 New World Beer & Cider Awards, now in its third year. In 2016 boutique brewers were the big winners, with emerging brands taking home several of the Best in Class Awards across 12 categories.

Entrants don’t need to be existing New World or Foodstuffs suppliers, but they are required to have enough stock available to be promoted in New World stores nationwide, even if only for a short time.

“The New World Beer & Cider Awards are unlike any other awards because they are designed with consumers in mind,” said Race Louden, CEO of award-winning Good George Brewing. “The opportunity to get our Doris Plum Cider onto New World shelves and into shoppers’ trolleys has driven a substantial growth in sales for Good George.”

Chair of judges and beer writer Michael Donaldson, who will lead an independent panel of 18 beer and cider experts, said the credibility of the Awards is driven by their consumer focus.
“The New World Awards help the shopper by putting the focus on drinkability and technical excellence. Plus, we add extensive tasting notes to help people understand what’s on offer,” he said.

All entries will be blind-judged early in 2017 based on technical excellence, balance and drinkability, with results announced later in the year.
“These awards are going from strength to strength and we have received very positive feedback from the brewing industry,” said Steve Anderson, managing director of Foodstuffs NZ. “Nearly half a million cans and bottles of gold medal winning beer and cider sold in the first four weeks of promotion. This is a testament to both the level of promotion we put behind the awards and our customers desire to explore a wide variety of the best beers and cider on offer in New Zealand.”

Categories are:
– Lager
– Pilsner
– Pale Ale
– IPA
– British-style Ale
– European-style Ale
– American-style Ale
– Stout, Porter & Black Beer
– Wheat & Other Grain Beer
– Speciality, Experimental, Aged, Wood-aged and Flavoured Beer
– Apple & Pear Cider
– Fruit & Flavoured Cider.

For more information, visit www.newworld.co.nz/NWBCA.