Maltesers has introduced a new bite-size chocolate treat to its portfolio in New Zealand – Maltesers Buttons. This new addition to the range has a higher ratio of chocolate to malt than the traditional spherical Maltesers and provides a more indulgent bite-size eating experience.
This follows the successful launch in other markets where it became the number one NPD in the confectionery category.
“Over the past three years we’ve seen the great success of Maltesers Buttons, with over five million households in the UK purchasing Buttons, and over two million then repeat purchasing,” said Laura Boothroyd, senior brand manager Maltesers UK. “However, we know that regular innovation is important to shoppers who are buying confectionery to share at home, with research showing that two-thirds of millennials purchased a new product on their latest grocery trip.”