Symington’s has launched a series of sachet and snack pot meals based on authentic world flavours.
The Twistd range includes flavoured couscous, super grains, grains and pulses, risotto, wet cup soup sachets, snack pots and world-flavoured rice.
The new range is designed to appeal to young professionals, culinary explorers, and health-minded shoppers with its “bold, intense” flavour fusions.
“We know from our shopper insight and from talking to our customers that both are craving more excitement and modernity from this category,” said Matt Lee, chief commercial officer at Leeds-based Symington’s. “Twistd provides exactly that.”
The range will be available across the UK in Tesco, ASDA, and Sainsbury’s this month.