GENDER NEUTRAL RAZOR

Bic has launched a gender-neutral razor brand that will be exclusively sold on Amazon. The launch will be the first product the company has launched with Amazon and its first unisex brand. The razor is available in four variants: nickel, teal, navy and white, and will be sold in sets of four, eight and twelve packs.

The new unisex razor and blades will be part of Amazons Subscribe and Save program which allows customers to purchase and schedule a reoccurring order.