Iconic brand GLAD are celebrating 50 years in New Zealand by releasing a limited edition retro branded pack of their most recognised product, GLAD Wrap. sGLAD is a ubiquitous presence in kitchens nationwide, both in New Zealand and Australia.
GLAD Wrap was first launched in 1967 in Australia, a tale in its own right. Guests were invited to compare food that had been prepared earlier that day with food that had been prepared three days earlier, covered in GLAD Wrap and left in glass door refrigerators in the street-front windows of Woolworths and Coles.
Over the last 50 years, GLAD has expanded their range with products such as GLAD Kitchen Tidy Bags, GLAD Snap Lock Bags, GLAD Cooking Paper and reusable GLAD Ware containers.