Founded in the early 1980s, GSF Fresh New Zealand started out delivering cut lettuce and onions around the country. After a series of upgrades and fruitful partnerships, their delicious salads are a staple of Kiwi grocery shopping and the business is one of the biggest in the Australasian world of produce. We sat down with Brand and Product Manager Marie Potel to talk about how GSF Fresh NZ is still growing.
What is your company background, how did you start the business?
“We started out producing lettuce and onions out of East Tamaki, and delivered to food service companies around New Zealand. After moving operations to Papatoetoe in 1996 we got a contract packing leafy greens in retail packs, and in 2008 we partnered with Golden State Foods and Taylor Fresh Foods. These changes helped us usher in a series of serious upgrades, and after acquiring the processing and marketing assets of Snap Fresh Foods LP (Vida Farms), GSF Fresh is now one of the largest suppliers of fresh salads and cut fruit in the Asia-Pacific region.”
What is the current product range and how do these products stand out in the market?
“Taylor Farms offers a various range of salads and vegetables. Our two main categories are the chopped salads and stir-fry kits, both of which are perfect pre-prepared meals; they’re ready to eat in five minutes. The chopped salads come in five different variants: Asian, Southwest, Kale, Greek, and Mediterranean; and the stir fry kits come in four flavours: Teriyaki, Ginger and Garlic, Chilli and Sesame, and Orange. Our kits are the only kind in the New Zealand market to combine fresh vegetables, herbs, and delicious dressing and sauces alongside exciting add-ons such as feta, crispy noodles, or grilled almonds. “
Has there been any recent company news?
“Two new salads were launched last summer, the Greek and the Mediterranean, and two more will be launched at the end of this year.”
What are the plans for the business moving forward, and is there any expansion on the horizon?
“We have recently doubled the footprint of our original salad facility, and have invested in new sprout growing operations. We’re now focused on innovation and are aiming to consistently develop new products as well as improve production methods.”
Where are your products currently available to buy, and are you looking at or wanting to expand your availability?
“Our products are currently available in most supermarkets nationwide.”
For more information you can call Marie on 021 569 961. You can also go to taylorfarms.co.nz, or follow Taylor Farms on Facebook.