HEALTHY SNACKS IN HIGH DEMAND

School lunches are at the focus of parent’s minds with back to school looming. Healthy food choices are on trend, the Nutritious Snacks Category has seen a 0.3* percent growth in the past year as parents look for healthy snacks for their kid’s lunch boxes.

Parents are still confident in the old favorites, with Mother Earth Baked Oaty Slices continuing to reign as New Zealand’s number one sub-brand in the Nutritious Snack Category. The brand has had a growth of 2.8* percent over last year — the trend towards healthy food choices proving beneficial for the brand.

Following the successful launch of the Mother Earth Vege Fruit Sticks in 2017, the company has invested further in vegetable-based products and launched Mother Earth Vege Fruit Bites. The products have performed well, with Vege Fruit Bites contributing half a million dollars to the Fruit Snack segment of the lunchbox aisle in Total New Zealand Grocery***.

Mother Earth was voted as the Readers Digest Most Trusted Brand in the Muesli and Snack Bar category for 2018, and their products are a staple in kids lunch boxes across the country.

 

*IRI-Aztec MarketEdge TKA NZ Grocery Nutritious Snacks – Dollars MAT 30/09/2018
**IRI-Aztec MarketEdge TKA NZ Grocery M/Earth Baked Oaty Slices – USW Quarter 30/09/2018
***IRI-Aztec MarketEdge TKA NZ Grocery M/Earth Vege Fruit Bites – Dollars Growth Actual YA MAT 30/09/2018
^IRI-Aztec MarketEdge TKA NZ Grocery Nutritious Snacks – Dollar Share – Quarter 30/09/2018