September has seen The Esmara by Heidi Klum collection roll out to USA Lidl stores. The collection is designed entirely by the supermodel and television personality with the exclusive line revealed earlier in the year and recently made its worldwide debut on the runway during New York Fashion Week.
The collection is inspired by New York, Klum’s favourite city, with the name reflecting this – Heidi & the City. It features around 70 pieces that range in price from US$6.99 to US$29.99, with the exception of a 100 percent genuine leather jacket that is priced at US$49.99.
“From the beginning, it was my and Lidl’s shared goal to create great high-quality products and offer them at a great price,” said Klum. “Fashion should be fun. And everyone should be able to afford it.”