By Alexander Slichnyi, 99Firms
Today, it’s not enough to have a great product or offer an exceptional service. If no one knows about you, your business is doomed to fail. You need to target your audience and engage as many people as possible since they are all your potential clients. And what better place to promote your business than Instagram Stories, which has more than 400 million users a day?
Don’t miss an opportunity to increase your brand loyalty by engaging your followers with well-thought-up stories. What’s more, your post will be open to other users as well, which means that you can easily reach new customers.
This Instagram feature allows you to present your brand in a personalized way by applying various filters, stickers, GIFs, and so much more to the photos you post. Being unique helps you stand out in the crowd and put the spotlight on what you do. Also, people usually relate more easily to businesses that show off their brand’s personality. Another way to make your followers feel special is to give them a behind-the-scenes glimpse at your business or offer a sneak peek at your new product.
When you start promoting your business with the help of Instagram Stories, don’t forget to use hashtags, insert links, and tag other accounts in your Insta Stories. All of these features will only increase your chances of getting noticed by your target audience, leading to an increase in leads and boosting sales.
As you can see, there is no reason not to jump on the bandwagon and raise your brand awareness with Instagram Stories. This comprehensive infographic created by the marketing experts from 99firms.com will give you even more incredible stats and facts about Instagram Stories, as well as 30 examples of best practices from which you can learn.
There are unlimited ways through which you can integrate Stories into your marketing strategy. To find out more on how different brands are using Instagram Stories to their benefit, check out the infographic.