In honour of the upcoming Plastic Free July, Honeywrap and marine charity Project Jonah have partnered to launch a new sustainable food wrap collaboration. For the month of July, 100 percent of the profits made from the new Moana print will go to Project Jonah in support of the work they do to protect our marine life.
The new Moana print was designed by Wellington Artist Cat McKay and depicts marine animals most affected by plastic. With New Zealand home to the fourth largest marine environment in the world, it is crucial that we protect it.
The partnership between Honeywrap and Project Jonah is the perfect alignment with Honeywrap’s mission to protect the planet’s oceans by producing sustainable alternatives to single-use plastic.
“Our choices directly impact the health of our oceans and the welfare of our marine mammals. We’re privileged to have such diversity of whale and dolphin species in New Zealand and everybody has a responsibility to care for them,” said Louisa from Project Jonah.
Plastic Free July is a global movement now joined by millions of people. The aim of the initiative is to encourage people and businesses to reduce or eliminate their single-use plastic for the month of July.
THE SAD STATE OF OUR OCEANS
- It is estimated that there is currently over 150 million tons of plastic in the ocean today.
- One million seabirds and 100,000 sea mammals die every year from plastic.
- Eight to thirteen million tons of plastic end up in the ocean every year. That is the equivalent of one rubbish truckload every minute.
- Only nine percent of the world’s plastic is recycled.
- One-third of all turtles recovered in New Zealand die or become ill from eating plastic.