INNOVATIVE NEW RANGE OF MILK, YOGHURT AND SMOOTHIE BOOSTERS

Anchor is helping Kiwis to optimise their protein intake throughout the day with the introduction of an innovative range of milk, yoghurt and smoothie boosters.

Anchor Protein+ is the first range of its kind in New Zealand to provide easy and versatile ways to support optimal protein intake throughout the day.

Angela Rowan, Fonterra General Manager of Nutrition, explains why protein should ideally be staggered across all meals.

“Our bodies need protein for optimal health,” said Rowan. “If we don’t get protein from our diet throughout the day, muscle mass can be broken down to supply it.  This is why it’s ideal for people to have high-quality protein spread more evenly throughout the day, rather than eating a single large portion at night. Dairy’s a convenient source of high-quality protein.”

Rowan said a recent survey* commissioned by Fonterra revealed that more than half the respondents didn’t realise that protein should be consumed throughout the day, and perceptions of how much protein is required for health and well-being ranged from 5g to more than a kilogram.

“As a trusted New Zealand dairy brand, Anchor has recognised our role in helping Kiwis understand the importance of protein, and provide ways for them to use dairy as a protein source.  The Anchor Protein+ range can be a way to help support optimum health.”

Anchor Protein+ Lite Milk is an easy high-protein1, reduced fat2 addition to the day, whether in a creamy latte, a delicious winter soup or added to baking.  Anchor Protein+ Lite Milk contains 15g of protein per serve, almost double regular light-blue top milk3, making it a great way to harness the power of protein.

Anchor Protein+ Yoghurt is a creamy high-protein4 Greek-style yoghurt available in three delectable layered fruit varieties – Strawberry, Blueberry, and Passionfruit – as well as Plain and Manuka Honey.  With at least 12g of protein per serve, Anchor Protein+ Yoghurt can be a protein boost at breakfast, a versatile protein-rich snack or a creative addition to baking and cooking.

Nearly half of New Zealand’s population enjoy a smoothie every week5, so the Anchor Protein+ Smoothie Booster is set to enhance a national passion, offering at least 17g of protein per serve in three tempting varieties – Strawberry, Vanilla and Natural.

With no artificial colours or flavours, a 5/5 health star rating, and clear labelling stating the protein content per serve, the Anchor Protein+ range is a healthy and convenient way to support protein intake throughout the day. The products are stocked in supermarkets nationwide.

Anchor’s mission is to help people keep topped up on protein, and it has created a protein calculator, at www.anchor.co.nz, for people to work out how much they need, using a few simple details.  There is also a range of recipes and tips showing people how to boost their protein intake with the Anchor Protein+ range.

Anchor Protein+

Lite Milk, 2L

  • 15g of protein per serve
  • 5/5 health star rating
  • RRP $4.99

Yoghurt, 180g

  • 12–14g of protein per serve (depending on flavour variety)
  • Available in four varieties – Strawberry, Blueberry, Passionfruit and Plain
  • 5/5 health star rating
  • RRP $3.00

Yoghurt, 950g

  • 13–14g of protein per serve (depending on flavour variety)
  • Previously known as Anchor Greek
  • Available in two varieties – Manuka Honey and Plain
  • 5/5 health star rating
  • RRP $7.00

Smoothie Booster, 375g

  • 17–18g protein per serve (depending on flavour variety)
  • Available in three varieties – Strawberry, Vanilla and Natural
  • No artificial colours or flavours
  • 5/5 health star rating
  • RRP 24.99