KELLOGG’S ‘WINS’ BAD TASTE FOOD AWARDS, FIRES BACK

In October this year, Consumer NZ introduced the inaugural Bad Taste Food Awards, inviting consumers to nominate products they thought were carrying misleading claims.

After having been named for its Nutri-Grain and a few other products, Kellogg’s has decided to fire back through a fully detailed press release.
Nutri-Grain is a source of fibre from wheat and oats and is a source of protein with 8.5g per serve. The information on pack and throughout all of our advertising for Nutri-Grain is accurate, substantiated and complies with the requirements of the Food Standards Code,” said Will Brockbank, director of Kellogg’s New Zealand.

“For a food such as Nutri-Grain, the 4 health star rating is balanced across it being a source of fibre from oats, while having lower salt and a moderate amount of sugar.”

As for Coco Pops Chex and Crispix Honey, Kellogg’s said it routinely updates the Nutrition Information Panel. “Even when a food hasn’t gone through a reformulation or recipe change, sometimes there are minor variations in the nutrition information as a result of changing our raw materials suppliers, or when we change production facilities. This is really just the nature of the food business and how the food is analysed.”