According to new research, one in seven (13%) of Kiwis fight about what they want to eat. The findings were part of a global study commissioned by meal kit provider HelloFresh which investigated Kiwi’s attitudes towards cooking.
While many of us pride ourselves on being part of an adventurous nation, when it comes to the evening meal, only a small proportion of the country are willing to go beyond the culinary ‘tried and true’.
A fifth (21%) of Kiwis who were surveyed said they have less than six recipes in their repertoire and are reluctant to give new ones a go, with just one in ten willing to try preparing a new recipe once a week. A further sixth (15%) admit to creating a new recipe only once a year or less often. And if they do decide to give a new recipe, a try Kiwis don’t bother venturing beyond the garden gate, instead turning to another family member to inspire them.
This was the case for six in ten (59%) Kiwis who relied on family members to give them new meal ideas. Digital media including online and social media were the next most likely source of culinary creativity, with recipe books still popular for more than half (55%) of respondents turning to them for cuisine solutions.
Further information from the study revealed that more than a quarter (27%) of Kiwis surveyed believed food tastes better when they’ve cooked it themselves.
One in five (20%) said restaurant chefs did a better job and just over a tenth (12%) said it was better when cooked by their partner. Sadly, when a friend cooked dinner Kiwis considered it just 2 percent better than our own efforts.
The survey also showed that around four in ten (38%) Kiwis spent up to 15-30 minutes a day deciding what to eat with a further fifth (20%) taking up to an hour to plan their meal choices.
Former Masterchef contestant and CEO of HelloFresh New Zealand Tom Rutledge said the results may explain why Kiwi consumers turn to other sources for recipe inspiration more than any other country surveyed. “The research highlighted that Kiwis are bored with serving up the same few meals on repeat and have started looking for new sources of inspiration for dinnertime, and, it’s great to see our customers relishing the chance to cook things that they otherwise wouldn’t – and gain confidence in the kitchen through that.”