LABELS THAT TELL A STORY

The history of Carlsberg can be traced back to 1800s, when Chresten Jacobsen founded a brewery in Copenhagen. To celebrate this rich history, the Danish beer company is relaunching six of its vintage labels in a limited-edition series. “Each iconic label tells its own story. Such as when Carlsberg placed a ship on its labels to avoid bootleggers, way before piracy was even a phenomenon. Or when individual brewer’s names were put on the labels in a true spirit of co-creation,” said Kris Hansen, international beer and cider category manager, Boundary Road Brewery.

Carlsberg Vintage Labels are available throughout NZ at a RRP of $22.99.