Matcha is powdered green tea, which has featured in the Japanese tea ceremony since the 13th century. Matcha Matcha has brought 100 percent pure organic matcha to New Zealand, in three different types.
What is your company background, how did you start the business?
“We produce another food product, Best Bones Broth, so have been in the food industry a short time. Matcha tea was something that I was really getting into, but I was unable to source a good-quality one here in NZ. I was ordering from the US and decided I needed to make it available here in varying grades to suit people’s needs.”
What are the current product range and variants and how do these products stand out in the market?
“We offer three types of organic matcha—Ceremonial Grade, Latte Grade and Culinary Grade. Most matcha powders on the market are a lower grade, the type you would add to smoothies or baking, but if you used them in the traditional way, as a tea, with water only, they would be very bitter and pungent. Our Ceremonial Grade is very smooth, and subtle, best enjoyed with water only, and our Latte Grade is perfect combined with plant-based milks for a smooth and creamy latte. All our varieties are organic and 100 percent pure with no fillers or additives.”
What are the plans for the business moving forward?
“We’d love to offer a bottled matcha drink—Fresh matcha lattes made with different types of plant-based milks, ready to drink over ice or to heat up at home or in the office.”
Where are your products currently available to buy, and are you looking at or wanting to expand your availability? If so, where would you like to see the product situated?
“We are currently available through our website, www.matchamatcha.co.nz or in most organic stores Auckland-wide as well as Farro Fresh and Little Bird Unbakery. You can also find many great cafés in Auckland who are serving our matcha such as Major Sprout, Dear Jervois, Misters Real Food – check out our website for a full list of cafes and stockists.”