MEET YOUR BAKER

The Cookie Project, a social enterprise, has unveiled new packaging that not only addresses sustainability but inclusivity. A first in New Zealand, the cookie packaging brings real person traceability via a QR code through which customers can meet the person who baked their cookies. The Cookie Project hopes to break down social stigmas surrounding disability.

The QR code allows customers to find a profile on the baker, as well as leave a message of encouragement, and request that the next batch be made by them, too. The personalised stickers can be found on the back of each package, which is made from 100 percent recycled material. The Cookie Project, who aim to provide employment opportunities for its staff, is excited to release the new packaging as the hope is that further opportunities to develop their staff and provide opportunities for them will arise.

“Everything we do at The Cookie Project is human-centred around our bakers,” said Eric Chuah, co-founder of The Cookie Project. “We wanted our packaging to be a platform where customers and potential employers can connect with our bakers. We’re proud to help drive this conversation and show New Zealand that people with any type of disability can contribute to society and should be treated equally as such.”

The packaging was designed by Quentosity, where managing director, Quentin Van Heerden, said, “For us, we want to play our part in helping to tackle discrimination in our society against people with disabilities. And so the key focus for Quentosity Digital Marketing Agency is to combine great design, with a great product, and critically, to encourage people to buy the cookies. We came up with a clean, attractive design, with emoji icons to embrace youth, whilst encompassing elegant, contemporary design elements.”

The Cookie Project utilises premium ingredients from local partners, including Lewis Road Creamery, Trade Aid and Pic’s Peanut Butter. To find out more, please visit thecookieprojectnz.com.