MERCHANDISING TEAMS WILL HAVE NEW MOBILE TOOL

Aiming to make life a little easier for Kiwi merchandising teams, cloud-based tool Opmetrix is about to extend its offering with ‘Opmetrix Lite’, currently in pilot programmes with three well-known FMCG clients.
To be officially released in the next few months for iPhone and Android smartphones, Opmetrix Lite comes as a lighter version of Opmetrix and includes some of its CRM features, such as call notes, photos and contacts, providing a simple way to record data and share surveys within the team.
Designed to ensure in-store consistency, this low-cost licensing product works alongside the full-featured version, used by territory managers on their tablets as a central source of all CRM store data, increasing selling power and saving time on administrative tasks. The software has already seen success with clients like Cerebos, Cottonsoft and Rothford International Foodbrokers, amongst others.