Monster Beverage Company has released its quarterly report posting record quarterly sales of its monster energy drink. For the first time in the company’s history, its sales have reached more than $1 billion.
The companies range of soft drinks includes three brands – Monster Energy, Relentless and Mutant Super Soda drinks.
With an increase in soft drink sales both nationally in the US and internationally, Monster Energy upped its overall sales by 12 per cent to $1.02 billion, up from $907.1 million as of last year. International sales alone increased by 18.5 per cent with the introduction of Monster Energy into the India, Tanzania, Uraguay and Belarus beverage markets.
“We are pleased to report record quarterly net sales of more than $1.0 billion, a first in our Company’s history. “In the second quarter of 2018, we successfully launched our Monster Energy brand with the Coca-Cola bottlers in Belarus, Tanzania and Uruguay and commenced the relaunch of Monster Energy with a Coca-Cola bottler in select cities in India.” Said Rodney C. Sacks, Chairman and CEO of The Monster Energy Corporation.
Extreme sports drink Monster Energy was launched by The Monster Beverage Corporation in 2002. The brand is well known for its sponsorship and support of extreme sports.