NEW COFFEE GIANT EMERGES

A NEW giant has emerged in the coffee industry with Douwe Egbert maker DE Master Blenders merging with Mondelez’s coffee business in a new company to be called Jacobs Douwe Egbert and be based in the Netherlands. This will leave Mondelez clear to concentrate on its Kraft and Cadbury business with the new company set to challenge industry leader Nestle in the market. DE Master Blenders has a strong operation in New Zealand but says the merger will have little early effect on the local business.

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