Gillette has been announced as an official partner of the Burger King Super Smash and official grooming partner of the Blackcaps. The two brands will come together for the 2018/2019 season that will see the shaving brand take on the role of ‘grooming partner’ for the NZ cricket team and the domestic Burger King Super Smash series as well as the National Secondary Schools partner (Gillette Cup and Gillette Venus Cup).
James Wear, New Zealand Cricket general manager of commercial said he is looking forward to a great partnership with the grooming brand. “Gillette is a well-known brand with close associations to leading sports around the world including cricket. We’ve got a big season ahead, so it’s an exciting time to be involved with the Burger King Super Smash and the Blackcaps.”
The Gillette brand will feature prominently on Burger King Super Smash uniforms and at New Zealand based games. Gillette will also run promotions across New Zealand supporting New Zealand Cricket throughout the season.
“Cricket is part of Gillette’s DNA so we’re thrilled to be associated with New Zealand Cricket and hope we will help give the BLACKCAPS the cutting edge. We look forward to taking in all the action as a proud official partner of New Zealand Cricket. Gillette has a rich sports heritage and long-standing commitment to cricket around the world, so it is a natural fit to support the New Zealand team and the sport in this country,” added Rajeev Sathyesh, Gillette brand director APAC.
“We’re also passionate about helping to grow and develop cricket at a local level including continuing to support the National Secondary Schools tournaments. We wish the Blackcaps and Burger King Super Smash teams every success this season and look forward to working with them to support the development of the game.”
Cricket is the number one summer sport in New Zealand, with 1.5 million New Zealanders identifying themselves as fans or fanatics of cricket in New Zealand.