New Zealand’s egg tracing system is about to launch. Most NZ eggs will be stamped with a number which allows customers to trace the egg back to its farm.
Egg Producers Federation executive producer Michael Brooks said that the code would consist of a two-letter definition of the farming system, such as FR for free range and BN for barn, and then three numbers to identify the egg producer.
“You then go to a website called trace my egg, enter that code. And that takes you to information about the farm. For the farmer, they could put more they could put a link to their own website and give more information about the farm.”
The voluntary scheme helps to provide consumers with more transparency when it comes to what they eat.