NoShortcuts is a brand of hand crafted chutneys, relishes, pickles and jam that use basic and simple ingredients and created through a labour-intensive cooking process. The name “NoShortcuts” was derived from this process, as there is are no shortcuts to achieving the best quality hand-prepared goods from minimal ingredients. Owner Mary Brons has always been conscious of food being healthy and has incorporated this philosophy into her products.
What is your company background, how did you start the business?
“Through a passion and love for fine food, the NoShortcuts name was developed to reflect the care and straightforward approach that has been adopted in the development and creation of the product range. It all began very simply – I would use fresh surplus produce from my own or friend’s gardens and trees. From very traditional (some may say old-school) recipes, handed down through family and friends. The flavours in my products no doubt reflect my heritage with my Dutch parents, who spent time in Indonesia before finally settling in NZ. That, in essence, is why I like to use completely natural produce and cook the old fashioned way, in their purest form, with no unnecessary additives, in small batches – just like mum made!”
What is the current product range and variants and how do these products stand out in the market?
“NoShortcuts is an artisan range of hand crafted chutneys, relishes, pickles and jam – influenced uniquely by my Dutch East Indies roots. The raw materials are sourced locally, handpicked from suppliers who are able to provide the standard and freshness of fruits and vegetables demanded. Also, those which are ethically and sustainably produced, with the emphasis being on minimal chemical application, integrated pest management, and ultimately organic (sprayfree) where achievable. Significant time has been spent developing brand and product awareness through various Farmers Markets, to the point where NoShortcuts has been awarded 2014 and 2015 Farmers Markets Awards.”
Has there been any recent company news?
“I’ve grown my business from start up in my home to a commercial kitchen base in Albany. The range has expanded by two new products over the past year, with more on the horizon. My products are now being stocked by Farro Fresh, Nosh and in over 30 other North Island outlets.”
What are the plans for the business moving forward, is there any expansion on the horizon?
“A recent addition to the range that is gaining momentum is the 1kg and 2 kg size catering tubs designed to suit the food service industry. And the most exciting news is that NoShortcuts products will soon be found on the shelves at selected New World and Pak N Save stores.”
Where are your products currently available to buy, and are you looking at or wanting to expand your availability?
“Currently available online at www.noshortcuts.co.nz and stocked by Farro Fresh, Nosh, Smith and Caugheys and a number of other specialist food and organics stores throughout the Auckland and Waikato regions. Full details can be found on the website.”
For further information, visit Noshortcutsnz on Facebook or noshortcutschutneys on Instagram.