General Mills has released a new bowl-shaped tortilla chip for its Old El Paso brand, designed for scooping up dips and sides.
The product is called Tortilla Bowls. Lindsay Hill, marketing manager for meals and baking at General Mills, said: “At Old El Paso, we believe happiness is eating food with the people we love and we exist to create these easy, noisy, talky, shared moments. Tortilla Bowls build on this, offering another tasty part of a Mexican meal that can be passed around and enjoyed.”
Mexican food is a “key growth driver” in the UK’s world food category, with busy families and millennials looking for quick and easy meal solutions on the move. General Mills first filed a patent for a tortilla bowl in 2016. The product will be available in the UK from June.