ON-TREND FLAVOUR PROFILE

Yoplait Go-GURT brings the sour and sweet flavours of Sour Patch Kids candy to life in a fun, on-the-go snack option in easy, grab-and-go tubes. Go-GURT Sour Patch Kids flavoured yoghurt will be available in two popular Sour Patch Kids candy flavours, Redberry and Blue Raspberry. This marks Go-GURT’s first-ever flavour collaboration.

Inspired by the true Sour Patch Kids Redberry and Blue Raspberry flavours, this new Go-GURT brings a fun, on-trend flavour profile to the yoghurt case. As both adults and children indicate a growing interest in sour flavours, this launch offers a fun twist to the traditionally sweet flavours consumers have come to expect from yoghurt.

“As a brand, we are always looking for new ways to create more fun for families,” said Tsubasa Tanaka, Business Unit Director, Yogurt, General Mills. “With this collaboration, we’re bringing together two beloved brands known for their ability to instigate fun – Go-GURT and SOUR PATCH KIDS – to create an incredible snack experience.”

With Go-GURT SOUR PATCH KIDS flavoured yoghurt, consumers will find the sour and sweet taste that is authentically reminiscent of the iconic treat in a fun, ready-to-pack snack. Just like original Go-GURT, the new yoghurt flavours can be added to a lunchbox frozen and will be thawed and ready to enjoy by lunchtime.

“The SOUR PATCH KIDS brand is always looking for new opportunities to expand our brand presence across categories,” said Wesley Saraceni, Senior Brand Manager, Candy, Mondelez.  “We’re very excited to collaborate with Go-GURT, and bring together two iconic, well-loved brands.”

This collaboration marks the first time Go-GURT has launched a co-branded yoghurt flavour, moving beyond on-package partnerships to incorporate another brand’s flavour profile. The two new flavours will be available at retailers nationwide and will start appearing on store shelves in January.

Go-GURT SOUR PATCH KIDS flavoured yoghurt will be available in 8 and 16 count cartons that contain both Blue Raspberry and Redberry flavoured yoghurt in easy, grab-and-go tubes. Like all Go-GURT flavours, SOUR PATCH KIDS flavoured yoghurt is low-fat and does not contain high fructose corn syrup. Visit www.gogurt.com for more information on the flavours, including complete nutrition information.